NXNE GameLand, One of the Largest eSports Events in Canada at Yonge-Dundas Square June 16-18

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JUNE 16-18

Starcraft II Pro-Gamers Playing for $10,000 Prize
Game Land is Free to Fans of All Ages
#NXNE #GameLand
North By Northeast (NXNE) announces Canada’s largest free e-sports event ever with Game Land at Yonge-Dundas Square. Brought to you by NXNE Omen by HP, and car2go, Game Land will welcome over 30,000 gaming enthusiasts, novices and pros in the heart of downtown Toronto to witness the best professional gamers in the world to kick off the 2017 edition of NXNE. Fans are invited to take part in the all ages free event, celebrating gaming and technology from June 16 – 18. For more information, please visit nxne.com/game.

Top North American players in Starcraft II, will compete at this year’s Game Land for a $10,000 cash prize. The event will be broadcast live on NXNE’s twitch.tv channel with top industry experts serving the live play-by-play.

“The gaming phenomenon is something we are really excited to be a part of and share with the fans in Toronto,” said Michael Hollett, NXNE President/Managing Director. “We are going to transform Yonge-Dundas Square into a gamer’s paradise and whether you’re a professional, amateur or just a fan, there will be something there for everyone to experience and enjoy.”

Additional highlights of this NXNE Game Land include:

  • Street Fighter V: 128 player tournament – 12 systems and a free play area;

  • Super Smash Brothers: 128 player tournament – 16 systems and a free play area;

  • A viewing party for the CEO Fighting Games Championships being held simultaneously in Orlando, Florida;

  • VR demonstration

  • Exhibitor zone.

Players sign up on the provided links, and check-in 30 minutes prior to the event starting:

http://challonge.com/GameLandEU – May 24th
http://challonge.com/GameLandWC – May 25th

Stay tuned for upcoming announcements on Port Lands, the Club Land Curator Seriesand Future Land respectively.

About Omen by HP
Dominate the game.
Deep inside, true gamers, like true athletes, know that it takes hard work and dedication to win. The hardware they use are the tools of their craft. It needs to be powerful, reliable, and long-lasting. They’re on a journey to not just push their boundaries of performance, but break through them, and refuse to let technology hold them back.
It’s that level of passion that drives us to create the best products and experiences that gamers not only love, but can’t live without. 
We aim to inspire gamers everywhere to never stop improving. 
To be better today than they were yesterday. 

About car2go N.A., LLC
car2go N.A., LLC, a wholly-owned subsidiary of Daimler North America Corporation, offers an innovative mobility solution in rapidly growing urban areas via a carsharing network of affordable, eco-friendly Mercedes-Benz and smart vehicles. A flexible and “on demand” mode of transportation, car2go complements existing public transportation by bridging the gaps between the “first and last mile” of a member’s commute. Today, car2go’s global operation is the largest, fastest-growing carsharing program in the world with more than 2.3 million registered members and a fleet of nearly 14,000 vehicles in 26 locations in North America, Europe and Asia. Further information on car2go is available at car2go.com/NA/en/press/.

About NXNE
Founded in 1995, North By Northeast is an annual 10-day music festival and interactive conference. The festival includes four main streams of programming including Club Land, Game Land, Future Land and the Port Lands, a three-day outdoor music festival.NXNE utilizes over a dozen venues across Toronto including Yonge-Dundas Square, The Garrison, The Legendary Horseshoe Tavern and more. Partnered with SXSW,NXNE is the premier Canadian destination for bands, innovators, artists, industry insiders and fans. This year’s NXNE takes place June 16-25, 2017. For more information, please visit nxne.com.

For media inquiries: kaitlyn@worklate.ca.

#NXNE #GameLand

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